Digital is now part of the retail landscape
Retail is undergoing huge change, as customer’s expectations have changed as a result of the competition and convenience of online shopping. All is not lost for the traditional retailer though as there are still plenty of reasons for customers to keep coming to a shopping centre, and central to this is the experience that is offered during that shopping trip.
Enhancing customer experience is now so important that all the largest and most innovative shopping centres will have multiple large displays within a short period of time. Screens are perfect for the shopping experience because they:
- Engage the audience and increase brand presence
- Make content more eye catching and inform about upcoming events to thrill customers
- Can provide a futuristic shopping experience today through augmented reality mirrors
- Improve and modernise centre mall areas and food courts with a screen centre-piece
- Drive footfall and higher spend through fresh and engaging content